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Our Strategic Partners


The parent company Better Value Brands Pvt. Ltd (BVB) comprises of group firms including Talwalkars, Popular Prakashan, Better Value Restaurants, Lateral Heights and Naturals Ice cream.


BVB is a strategic investor in high quality consumer goods and service companies and actively participates in the growth phase of leading companies. BVB plays a pivotal role in the strategic roll out of the Talwalkars Brand which is Asia’s largest chain of health clubs/gymnasiums with over 50 centers (ranked amongst the top 10 chains in the world by IHRSA) and Natural Ice -Creams, a premium ice-cream brand in Western India.

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